TO LIVE AND DYE IN L.A.

In the land of movie stars and rock n’ rollers your choice in denim conveys status. The fit and color are the calling card of your profession.

Words by: COREY KNIGHT

After moving to Los Angles a short time ago I realized right away they take their denim very seriously. The words “selvedge” and “denim-bar” soon became topics of conversation among my fellow Angelinos. In the land of movie stars and rock n’ rollers your choice in denim conveys status. The fit and color are the calling card of your profession.

Denim is no longer for casual Fridays and the weekend. It has invaded the uniform of your workweek and evening attire. Never before have there been more colors and options for men to navigate.

Our premium denim is an industry standard of 12 to 14 oz. of unprocessed raw cloth which comes from the finest Italian and Japanese looms. We skip the washing process so the fabric will take on its own unique personality after wearing. The denim is then hand cut in small batches at a boutique factory in LA where the artisans have over 25 years of experience honing their craft. The pieces are then stitched together by machine to give them the strength they needs for years of wearing.

The fit- tailored straight leg with holster pockets, copper stitching and brass hardware.

The colors- Indigo Blue, Ferrari Red and China White.

Bespoke you ask? Pass our hand with enough silver and we will make you a one-off just for yours truly.

Words by COREY KNIGHT