A Dandy at Sea

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Words by: Jared Paul Stern

A custom Maserati isn’t the only new toy our man Lapo Elkann has to play with —

last week he launched a new bespoke yacht he’s calling the “Maserati of the seas.” Part of the foppish Fiat heir’s new vehicle customization firm Garage Italia Customs, it’s the first launch of the super-fast Baglietto MV13 series, which he helped design. Dubbed the LAP-1, it features a military-inspired bespoke digital camouflage paint job. No mere skin or wrap, it was painted by hand in five different shades with a transparent matte lacquer on top. All Baglietto customers can now order bespoke finishes in the best Italian ‘made-to-measure’ sartorial tradition.

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The 45-foot aluminum hulled draws inspiration from military underwater assault vessels with its aggressive lines, and offers comfortable overnight accommodation for two in a V-shaped double berth. The luxury yacht’s huge twin MAN 800hp engines provide for a blistering top speed of 37 knots. Lapo has been helping revitalize the storied Baglietto brand, including designing their new logo. Garage Italia Customs, dedicated to the “Tailor-Made Culture” is meanwhile gearing up to open its new studio and workshop in Milan. We expect to see some other nifty vessels issuing forth shortly…

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Words by Jared Paul Stern